Tomorrow’s Fighters – Magazine Concept

Here is a magazine I designed personally, as part of a university assignment. I was tasked with not only designing a 12-page magazine but also devising a concept that would try to exploit a gap in the current market. After deciding I would focus on boxing, a sport I passionately follow, I then performed extensive research on sports magazines. Thereafter, I was able to deduce that amateur boxing was deprived of coverage when compared to professional boxing. As such, I created Tomorrow’s Fighters, which provides unprecedented coverage of amateur boxing.

The house style of the magazine consists of the colours red and yellow. I chose red, firstly, due to its links with amateur boxing. Amateur boxers commonly wear red attire, with the opponent wearing blue. However, I prioritised red due to it being more striking than blue, and therefore, it connotes the intensity and excitement of boxing more effectively. Boxing is a very intense sport, so it was imperative to depict that.

Secondly, the colour yellow has similarities to gold, namely the gold medal awarded to boxing champions. As a result, yellow signifies triumph and victory, and as such, will uplift readers. Additionally, it suggests to customers that the magazine is unprecedented, which is similar to a champion being superior to the opponents they have defeated. Therefore, the magazine’s visual message is uplifting, rather than downbeat and negative. The magazine concept can be seen below.

Images can be enlarged by clicking on the thumbnails.