Here is a brand identity concept for 12th Man Productions, a fictional production company that I, and several others, have created for our university television production. As for the company’s name, the phrase “the 12th man” is widely used in football, which highlights the influence of the supporter during a match – as if they are the 12th man on the team. As expected, we will specialise in sports programming.
In terms of the creative vision of the brand, I decided to create a motif of a supporter holding a scarf, which encapsulates the name of the company. Furthermore, I used a colour scheme of green, white, and black, as these colours link heavily to the colours of a football pitch. As a result, our target audience (football supporters) will be able to comprehend the company’s modus operandi easily, due to the use of similar colours.
Below, you can see the items I designed for the brand identity, which are a business card, as well as a website concept. Moreover, I have also exemplified the logo’s versatility, by conforming to the colour scheme but reversing the primary and secondary colours. This shows that the company’s identity is distinctive, regardless of the background it is on.
Images can be enlarged by clicking on the thumbnails.