12th Man Productions – Branding

Here is a brand identity concept for 12th Man Productions, a fictional production company that I, and several others, have created for our university television production. As for the company’s name, the phrase “the 12th man” is widely used in football, which highlights the influence of the supporter during a match – as if they are the 12th man on the team. As expected, we will specialise in sports programming.

In terms of the creative vision of the brand I decided to create a motif of a supporter holding a scarf, which encapsulates the name of the company. Furthermore, I used a colour scheme of green, white, and black, as these colours link heavily to the colours of a football pitch. As a result, our target audience (football supporters) will be able to comprehend the company’s modus operandi easily, due to the use of familiar colours.