Niglon – POS Display

As part of a job application for a role at electrical company Niglon I designed a point of sale display that promotes both Niglon’s brand and product line. As explained by a specialist, a point of sale display is placed near the checkouts in stores and is used to promote a new product. Furthermore, the aim is to capture the attention of nearby customers and encourage them to purchase the said product.

In terms of my creative choices, I have adhered to Niglon’s brand identity by utilising an orange and white colour scheme. I have also maintained continuity of the company’s brand by featuring iconography that is used in their product catalogue. Additionally, each partition of the display is a separate colour like the catalogue; for example, orange represents cable management, whilst purple represents wiring accessories.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: