As part of a job application for a role at electrical company Niglon, I designed a point of sale display that promotes both Niglon’s brand and product line. As explained by a specialist, a point of sale display is placed near the checkouts in stores and is used to promote a new product. Furthermore, the aim is to capture the attention of nearby customers and encourage them to purchase the said product. In terms of my creative choices, I have adhered to Niglon’s brand identity by utilising an orange and white colour scheme. I have also maintained continuity of the company’s brand by featuring iconography that is used in their product catalogue. Additionally, each partition of the display is a separate colour like the catalogue; for example, orange represents cable management, whilst purple represents wiring accessories.
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