Single Letter – Branding

Following on from my multi-letter branding concept, where I experimented with monogram/lettermark logo styles, I now move on to a single letter concept – useful for company names with a singular word.

With one letter to play with, as opposed to multiple, alphabet logos are less complex and therefore pose a different challenge. To mitigate a potential lack of depth (and a less compelling logo as a result), I have added shadows to the letter to provide tone and prevent the logo from looking flat, basic and unrefined.

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