Here is a brand identity concept for 12th Man Productions, a fictional production company that I, and several others, have founded for our university television production. As for the company’s name, the phrase “the 12th man” is widely used in football, which highlights the influence of the supporter during a match – as if they are the 12th man on the team. As expected, we will specialise in sports programming.
In terms of the creative vision of the brand, I decided to create a motif of a supporter holding a scarf, which encapsulates the name of the company. Furthermore, I used a colour scheme of green, white, and black, as these colours link heavily to the colours of a football pitch. As a result, our target audience (football supporters) will be able to comprehend the company’s modus operandi, easily, due to the use of similar colours.
Below, you can see the items I designed for the brand identity, which are a business card, as well as a website concept. Moreover, I have also exemplified the logo’s versatility, by conforming to the colour scheme, but reversing the primary and secondary colours. This shows that the company’s identity is distinctive, regardless of the background it is on.
Images can be enlarged by clicking on the thumbnails.
Today, September 16, 2017, is a highly anticipated day for boxing fans, including myself. After years of waiting, Canelo Alvarez and Gennady Golovkin finally meet in a super fight for the middleweight world championship. This week, I had the honour of designing graphics for Golden Boy Promotions, a world-renowned promotional company spearheaded by Oscar De La Hoya, a legendary Hall of Famer who is a 10-time world champion. As for the design of the graphics, I was advised to follow the style of the fight’s official poster.
The graphics recount a brief history of the lineal middleweight title, and they can be seen on Golden Boy Promotions’ Instagram page, which has over 620,000 followers (as of September 2017). You can view the graphics in their entirety below this text or, alternatively, click here to see them. I must thank Gabriel Rivas from Golden Boy Promotions, as well as Round By Round Boxing, for such a priceless opportunity, which enabled me to display my work to thousands of fans.
In July 2017, I had the privilege of gaining work experience with Wider, a design agency based in Solihull, England. As per their website, the team at Wider specialises in “strategic logo design, creative marketing and bespoke WordPress website design”.
By working with highly accomplished creatives, in a state-of-the-art studio, I gained industry standard skills and expertise, while immersing myself in a professional working environment. I also designed for real clients, as opposed to following a fictional brief.
After completing my time at Wider, I had the pleasure of documenting my time there, as part of their customary monthly blog. By clicking here, you can see the entirety of what I had to say about my experience of working with such a reputable design agency.
Looking back, my experience with Wider has undoubtedly assisted me on my journey as a prospective designer, and I thank the team greatly for opening their doors to me. As a result, I believe I enter my third year of university with a new degree of confidence.
In terms of the work I designed, while at Wider, you can see several examples below. These are social media panels for CSW Sport, which is a sports organisation aiming to increase participation, in sports, in the Coventry, Solihull, and Warwickshire areas.
It is no secret that I am an avid boxing fan, as well as a keen designer. Therefore, when I get to combine both of these hobbies – I gladly do so. Here are a few examples of my boxing posters, which were created in my free time, as well as for Round By Round Boxing.
It is key to note that none of these photographs are my property, and not one of these posters have been used for commercial purposes.
Images can be enlarged by clicking on the thumbnails.
As part of their branding revamp in late 2016, I was tasked with designing a new business card for Round By Round Boxing. The business card would have to conform to the website’s current house style and colour scheme, and this was achieved by utilising the colours black, gold, and white. Furthermore, the design exemplifies the usual conventions of a business card, such as layout, but it also has a contemporary look. This is attributed to the use of sans-serif fonts, as opposed to the more traditional serif fonts that are available. You can see the final design below.
Here are t-shirts that I designed for Round By Round Boxing, as part of their RBR Nation range, where they celebrate boxing’s most popular countries. During the design process, I envisaged a t-shirt with a vintage, athletic-esque typeface, which was inspired by many clothing brands, such as Roots of Fight. Overall, I designed t-shirts featuring Cuba, Great Britain, Mexico, Puerto Rico, and the United States. Each design can be enlarged by clicking on them specifically.
Here is a magazine I designed personally, as part of a university assignment. I was tasked with not only designing a 12 page magazine, but also devising a concept that would try to exploit a gap in the current market. After deciding I would focus on boxing, a sport I passionately follow, I then performed extensive research on sports magazines. Thereafter, I was able to deduce that amateur boxing was deprived of coverage, when compared to professional boxing. As such, I created Tomorrow’s Fighters, which provides unprecedented coverage of amateur boxing.
The house style of the magazine consists of the colours red and yellow. I chose red, firstly, due to its links with amateur boxing. Amateur boxers commonly wear red attire, with the opponent wearing blue. However, I prioritised red due to it being more striking than blue, and therefore, it connotes the intensity and excitement of boxing more effectively. Boxing is a very intense sport, so it was imperative to depict that.
Secondly, the colour yellow has similarities to gold, namely the gold medal awarded to boxing champions. As a result, yellow signifies triumph and victory, and as such, will uplift readers. Additionally, it suggests to customers that the magazine is unprecedented, which is similar to a champion being superior to the opponents they have defeated. Therefore, the magazine’s visual message is uplifting, rather than downbeat and negative. The magazine concept can be seen below.
Recently, I was part of a chat show, for a university assignment. The show is called Take 10, and is designed for an audience ranging from 18-34 years old. Take 10 is an evening show that covers an abundance of topics, such as animals, social media, and sports. I was the show’s graphic designer, during pre-production, as well as graphics operator, during production. As such, I was responsible for giving Take 10 a distinctive brand identity.
After discussing with the production crew, we decided that the brand identity of Take 10 would feature the colours purple and green, with sans-serif fonts. This was a viable decision, given the time of our show, as purple was commonly used by evening chat shows. Therefore, the colour scheme of Take 10 was appropriate for the time of broadcast. Overall, I designed many graphics and VTs, such as name bars, viewers’ Tweets, infographics, and the show’s actual logo (above). More examples can be seen below:
Here is my latest production, which is a short drama that I produced alongside other Birmingham City University students. Furthermore, we collaborated with Birmingham School of Acting students, who helped bring this project to life. The short drama is titled The Inquisition, and my production roles were director of photography, camera operator, writer, and editor. You can see the synopsis for the drama below:
“A young adult’s criminal lifestyle seems to backfire, when he is taken captive by a group of thugs, and interrogated by an unfamiliar adversary. However, the answers forced out of the captive lead to some harsh truths, irrelevant to his criminal background.”
Personally, it was my first time working with artistes, thanks to the Birmingham School of Acting. The artistes were extremely diligent with their work, and their performances were gripping. Moreover, it was extremely gratifying to see text on a page, in terms of the drama’s script, actually come to life, via a filmed drama. Below you can see the key art I designed for the production, as well as a behind the scenes photograph.
In this short documentary, made for a university assignment, me and my production team look at the contemporary, but also historical, issue of ‘sneaker culture’. For the production, I assumed the roles of director, co-producer, co-editor, and researcher. The documentary, named Sole Mates, can be viewed via the video player above.