Designing for Golden Boy Promotions

Graphic Design

Today, September 16, 2017, is a highly anticipated day for boxing fans, including myself. After years of waiting, Canelo Alvarez and Gennady Golovkin finally meet in a super fight for the middleweight world championship. This week, I had the honour of designing graphics for Golden Boy Promotions, a world-renowned promotional company spearheaded by Oscar De La Hoya, a legendary Hall of Famer who is a 10-time world champion. As for the design of the graphics, I was advised to follow the style of the fight’s official poster.

The graphics recount a brief history of the lineal middleweight title, and they can be seen on Golden Boy Promotions’ Instagram page, which has over 620,000 followers (as of September 2017). You can view the graphics in their entirety below this text or, alternatively, click here to see them. I must thank Gabriel Rivas from Golden Boy Promotions, as well as Round By Round Boxing, for such a priceless opportunity, which enabled me to display my work to thousands of fans.

 

Boxing Posters

Graphic Design

It is no secret that I am an avid boxing fan, as well as a keen designer. Therefore, when I get to combine both of these hobbies – I gladly do so. Here are a few examples of my boxing posters, which were created in my free time, as well as for Round By Round Boxing.

It is key to note that none of these photographs are my property, and not one of these posters have been used for commercial purposes.

Images can be enlarged by clicking on the thumbnails.

Round By Round Boxing – Business Cards

Graphic Design

As part of their branding revamp in late 2016, I was tasked with designing a new business card for Round By Round Boxing. The business card would have to conform to the website’s current house style and colour scheme, and this was achieved by utilising the colours black, gold, and white. Furthermore, the design exemplifies the usual conventions of a business card, such as layout, but it also has a contemporary look. This is attributed to the use of sans-serif fonts, as opposed to the more traditional serif fonts that are available. You can see the final design below.

Business Cards

Business Cards

Tomorrow’s Fighters – Magazine Concept

Graphic Design

Here is a magazine I designed personally, as part of a university assignment. I was tasked with not only designing a 12 page magazine, but also devising a concept that would try to exploit a gap in the current market. After deciding I would focus on boxing, a sport I passionately follow, I then performed extensive research on sports magazines. Thereafter, I was able to deduce that amateur boxing was deprived of coverage, when compared to professional boxing. As such, I created Tomorrow’s Fighters, which provides unprecedented coverage of amateur boxing.

The house style of the magazine consists of the colours red and yellow. I chose red, firstly, due to its links with amateur boxing. Amateur boxers commonly wear red attire, with the opponent wearing blue. However, I prioritised red due to it being more striking than blue, and therefore, it connotes the intensity and excitement of boxing more effectively. Boxing is a very intense sport, so it was imperative to depict that.

Secondly, the colour yellow has similarities to gold, namely the gold medal awarded to boxing champions. As a result, yellow signifies triumph and victory, and as such, will uplift readers. Additionally, it suggests to customers that the magazine is unprecedented, which is similar to a champion being superior to the opponents they have defeated. Therefore, the magazine’s visual message is uplifting, rather than downbeat and negative. The magazine concept can be seen below.

 

Featured at The Forum, Los Angeles!

Graphic Design

Round By Round Boxing

On April 23, 2016, The Forum in Los Angeles, California hosted a boxing match between middleweight champion Gennady Golovkin, and challenger Dominic Wade.

In conjunction with Round By Round Boxing, I designed a poster in advance for this match, to promote and expose the event further, before the official artwork was released.

Surprisingly, the official Twitter account for Gennady Golovkin endorsed our poster design, when posting information on how fans can buy tickets to his match.

Furthermore, on the day of the match, The Forum started to project our poster design on its big screen, thus exposing it around the venue, and to viewers worldwide, in what was an event that was televised on HBO in the United States.

It’s incredibly gratifying to have our work publicised on a large scale, at such a reputable event. You can see the poster shown at The Forum below.

 

Face Off: Canelo/Golovkin (HBO Boxing)

TV and Film

Here is my edited video, which depicts a face-to-face interview between Canelo Alvarez and Gennady Golovkin, two world champion boxers. As of December 2015, it is understood that Canelo and Golovkin are expected to meet in a world championship fight in late 2016. This matchup would be aired on HBO Pay-Per-View in the United States.

As exemplified by previous matches, such as Cotto vs. Canelo in November 2015, any high profile matchup that’s aired on HBO Pay-Per-View is accompanied by a ‘face off’ hosted by Max Kellerman. These face-to-face interviews are shown weeks before the fight, as a way of building anticipation. As a consequence, more viewers purchase the fight.

Canelo and Golovkin, arguably two of boxing’s biggest stars, will undoubtedly take part in a ‘face off’ to promote their match, if they agree a deal. By using footage from two different HBO ‘face offs’, Cotto/Canelo and Golovkin/Lemieux, I have created a fantasy preview named Face Off: Canelo/Golovkin. The video, edited with Final Cut Pro, shows both fighters talking about one another.

As a boxing fan personally, I do hope we see a real version of this, as it would be an incredibly exciting matchup.

All footage is property of Home Box Office, Inc. No copyright intended.