On April 23, 2016, The Forum in Los Angeles, California hosted a boxing match between middleweight champion Gennady Golovkin, and challenger Dominic Wade.
In conjunction with Round By Round Boxing, I designed a poster in advance for this match, to promote and expose the event further, before the official artwork was released.
Surprisingly, the official Twitter account for Gennady Golovkin endorsed our poster design, when posting information on how fans can buy tickets to his match.
Furthermore, on the day of the match, The Forum started to project our poster design on its big screen, thus exposing it around the venue, and to viewers worldwide, in what was an event that was televised on HBO in the United States.
It’s incredibly gratifying to have our work publicised on a large scale, at such a reputable event. You can see the poster shown at The Forum below.
Here is my edited video, which depicts a face-to-face interview between Canelo Alvarez and Gennady Golovkin, two world champion boxers. As of December 2015, it is understood that Canelo and Golovkin are expected to meet in a world championship fight in late 2016. This matchup would be aired on HBO Pay-Per-View in the United States.
As exemplified by previous matches, such as Cotto vs. Canelo in November 2015, any high profile matchup that’s aired on HBO Pay-Per-View is accompanied by a ‘face off’ hosted by Max Kellerman. These face-to-face interviews are shown weeks before the fight, as a way of building anticipation. As a consequence, more viewers purchase the fight.
Canelo and Golovkin, arguably two of boxing’s biggest stars, will undoubtedly take part in a ‘face off’ to promote their match, if they agree a deal. By using footage from two different HBO ‘face offs’, Cotto/Canelo and Golovkin/Lemieux, I have created a fantasy preview named Face Off: Canelo/Golovkin. The video, edited with Final Cut Pro, shows both fighters talking about one another.
As a boxing fan personally, I do hope we see a real version of this, as it would be an incredibly exciting matchup.
All footage is property of Home Box Office, Inc. No copyright intended.