In July 2017, I had the privilege of gaining work experience with Wider, a design agency based in Solihull, England. As per their website, the team at Wider specialises in “strategic logo design, creative marketing and bespoke WordPress website design”.
By working with highly accomplished creatives, in a state-of-the-art studio, I gained industry standard skills and expertise, while immersing myself in a professional working environment. I also designed for real clients, as opposed to following a fictional brief.
After completing my time at Wider, I had the pleasure of documenting my time there, as part of their customary monthly blog. By clicking here, you can see the entirety of what I had to say about my experience of working with such a reputable design agency.
Looking back, my experience with Wider has undoubtedly assisted me on my journey as a prospective designer, and I thank the team greatly for opening their doors to me. As a result, I believe I enter my third year of university with a new degree of confidence.
In terms of the work I designed, while at Wider, you can see several examples below. These are social media panels for CSW Sport, which is a sports organisation aiming to increase participation, in sports, in the Coventry, Solihull, and Warwickshire areas.
As part of their branding revamp in late 2016, I was tasked with designing a new business card for Round By Round Boxing. The business card would have to conform to the website’s current house style and colour scheme, and this was achieved by utilising the colours black, gold, and white. Furthermore, the design exemplifies the usual conventions of a business card, such as layout, but it also has a contemporary look. This is attributed to the use of sans-serif fonts, as opposed to the more traditional serif fonts that are available. You can see the final design below.
Recently, I was part of a chat show, for a university assignment. The show is called Take 10, and is designed for an audience ranging from 18-34 years old. Take 10 is an evening show that covers an abundance of topics, such as animals, social media, and sports. I was the show’s graphic designer, during pre-production, as well as graphics operator, during production. As such, I was responsible for giving Take 10 a distinctive brand identity.
After discussing with the production crew, we decided that the brand identity of Take 10 would feature the colours purple and green, with sans-serif fonts. This was a viable decision, given the time of our show, as purple was commonly used by evening chat shows. Therefore, the colour scheme of Take 10 was appropriate for the time of broadcast. Overall, I designed many graphics and VTs, such as name bars, viewers’ Tweets, infographics, and the show’s actual logo (above). More examples can be seen below: