Here is a brand identity concept for 12th Man Productions, a fictional production company that I, and several others, have founded for our university television production. As for the company’s name, the phrase “the 12th man” is widely used in football, which highlights the influence of the supporter during a match – as if they are the 12th man on the team. As expected, we will specialise in sports programming.
In terms of the creative vision of the brand, I decided to create a motif of a supporter holding a scarf, which encapsulates the name of the company. Furthermore, I used a colour scheme of green, white, and black, as these colours link heavily to the colours of a football pitch. As a result, our target audience (football supporters) will be able to comprehend the company’s modus operandi, easily, due to the use of similar colours.
Below, you can see the items I designed for the brand identity, which are a business card, as well as a website concept. Moreover, I have also exemplified the logo’s versatility, by conforming to the colour scheme, but reversing the primary and secondary colours. This shows that the company’s identity is distinctive, regardless of the background it is on.
Images can be enlarged by clicking on the thumbnails.
Today, September 16, 2017, is a highly anticipated day for boxing fans, including myself. After years of waiting, Canelo Alvarez and Gennady Golovkin finally meet in a super fight for the middleweight world championship. This week, I had the honour of designing graphics for Golden Boy Promotions, a world-renowned promotional company spearheaded by Oscar De La Hoya, a legendary Hall of Famer who is a 10-time world champion. As for the design of the graphics, I was advised to follow the style of the fight’s official poster.
The graphics recount a brief history of the lineal middleweight title, and they can be seen on Golden Boy Promotions’ Instagram page, which has over 620,000 followers (as of September 2017). You can view the graphics in their entirety below this text or, alternatively, click here to see them. I must thank Gabriel Rivas from Golden Boy Promotions, as well as Round By Round Boxing, for such a priceless opportunity, which enabled me to display my work to thousands of fans.
As part of their branding revamp in late 2016, I was tasked with designing a new business card for Round By Round Boxing. The business card would have to conform to the website’s current house style and colour scheme, and this was achieved by utilising the colours black, gold, and white. Furthermore, the design exemplifies the usual conventions of a business card, such as layout, but it also has a contemporary look. This is attributed to the use of sans-serif fonts, as opposed to the more traditional serif fonts that are available. You can see the final design below.