sports

Designing for Golden Boy Promotions

Graphic Design

Today, September 16, 2017, is a highly anticipated day for boxing fans, including myself. After years of waiting, Canelo Alvarez and Gennady Golovkin finally meet in a super fight for the middleweight world championship. This week, I had the honour of designing graphics for Golden Boy Promotions, a world-renowned promotional company spearheaded by Oscar De La Hoya, a legendary Hall of Famer who is a 10-time world champion. As for the design of the graphics, I was advised to follow the style of the fight’s official poster.

The graphics recount a brief history of the lineal middleweight title, and they can be seen on Golden Boy Promotions’ Instagram page, which has over 620,000 followers (as of September 2017). You can view the graphics in their entirety below this text or, alternatively, click here to see them. I must thank Gabriel Rivas from Golden Boy Promotions, as well as Round By Round Boxing, for such a priceless opportunity, which enabled me to display my work to thousands of fans.

 

Round By Round Boxing – Business Cards

Graphic Design

As part of their branding revamp in late 2016, I was tasked with designing a new business card for Round By Round Boxing. The business card would have to conform to the website’s current house style and colour scheme, and this was achieved by utilising the colours black, gold, and white. Furthermore, the design exemplifies the usual conventions of a business card, such as layout, but it also has a contemporary look. This is attributed to the use of sans-serif fonts, as opposed to the more traditional serif fonts that are available. You can see the final design below.

Business Cards

Business Cards